Recommended - This work provides an important reference book for various users including scholars, business executives, practitioners and university students, who are concerned with marketing products and services across different cultures leading to team innovations.[...] The book is expected to have important impact on cultural and technological features of national and international business involvements. This book will pave way to the publication of many papers and especially books in the future and it will play an important role as a basic reference along the topics in its content.
– Dr. Zekai Sen, Istanbul Technical University, Turkey
Overall this book is a project where academia from all sides of the globe participated and covered a good number of locations in their research. [...] Likely to play the role of a rich reference book in advanced studies on the treatment of the issues and themes it is offering.
– Dr. Rituparna Das, National Law University Jodhpur, India