In a collection of case studies, social scientists — including psychologists and business scholars — survey new digital technologies that offer researchers in those fields considerable advantage in terms of speed, access connectivity, and economy. Considering both quantitative and qualitative approaches, they discuss such topics as the co-creation of the city, measuring wages worldwide: the potential and constraints of volunteer web surveys, conducting semi-structured interviews with avatars and what can be learned about their human operators, web-base diaries for data collection from adult participants with autistic spectrum disorder, and using multimedia stimulus materials in an electronic interview to gain in-depth responses from professionals.
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