E-ffective Writing for E-Learning Environments

E-ffective Writing for E-Learning Environments

Release Date: July, 2003|Copyright: © 2004 |Pages: 582
DOI: 10.4018/978-1-59140-124-7
ISBN13: 9781591401247|ISBN10: 1591401240|EISBN13: 9781591401254
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Description & Coverage
Description:

E-ffective Writing for E-Learning Environments integrates research and practice in user-centered design and learning design for instructors in post-secondary institutions and learning organizations who are developing e-learning resources. The book is intended as a development guide for experts in areas other than instructional or educational technology (in other words, experts in cognate areas such as Biology or English or Nursing) rather than as a learning design textbook. The organization of the book reflects the development process for a resource, course, or program – from planning and development through formative evaluation, and identifies trends and issues that faculty or developers might encounter along the way. The account of the process of one faculty member's course development journey illustrates the suggested design guidelines. The accompanying practice guide provides additional information, examples, learning activities, and tools to supplement the text.

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Reviews & Statements

From style to layout, from substance to structure, and from multimedia to print, this authoritative source delivers excellent advice to anyone interested in designing more effective e-learning resources. The principles offered here not only make good sense, they are grounded in research, scholarship and best practice. Campbell's book is at once accessible, engaging, interactive and scholarly—no simple feat.

– Richard A. Schwier, University of Saskatchewan, Canada

Katy Campbell walks the talk in E-ffective Writing for E-Learning Environments through the production of a book saturated with effective writing. From interactive exercises, to web sites for exploration, to graphics, tables and icons, case studies and personal vignettes, the book draws the reader (or should I say participant) into an engaging interactive learning experience. The book is more than a writing guide - it is a full featured compendium. Whether for course credit, professional development or curiosity, this book will increase your understanding of effective communication using the world's most important medium. In the process you'll also become a better learner and a better teacher.

– Terry Anderson, Athabasca University, Canada

This is a very comprehensive, step-by-step guide, laced with lots of examples and opportunities for practice. It is full of practical tips and action-ready ideas for immediate application. Strongly recommended for busy instructors looking for quick answers on 'how-to' questions on e-learning.

– Abtar Kaur, Open University Malaysia, Malaysia

Using her extensive Instructional Design experience and her solid grasp of the research literature, Katy Campbell offers a practical, comprehensive guide for faculty new to developing online learning. E-ffective Writing for E-Learning Environments provides a unique combination of instructional and message design and is rich in resources and references for the interested reader. I highly recommend this text as a companion to the many existent books on Instructional design practice.

– Richard F. Kenny, Athabasca University, Canada

E-ffective Writing for E-Learning Environments is a great reference book as you prepare your course. Katy Campbell's unique format combines manual and workbook to integrate research and practice into one reference book. Campbell has successfully taken on the huge task of presenting the steps of converting a face-to-face course into a usable online course.

– Rhonda Lunemann, Journal of the Society for Technical Communication, Volume 52, Number 1, May 2005

Campbell applies sound principles within her book in so doing, ensures adequate coverage of her topic, and has produced a volume which is far from basic or trivial, and is distinctly reader-friendly, with an attractive and open layout.

– British Educational Communications and Technology Agency (2007)
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Editor/Author Biographies
Katy Campbell received her Ph.D. in Instructional Studies from the University of Alberta. Dr. Campbell is currently Director of the Academic Technologies for Learning department, and Associate Dean of Research, in the Faculty of Extension. She has taught courses in writing for new media, developing critical literacy in the information age, and user-centered design. Her current research interests include gender/technology interactions and resulting design issues, faculty transformative practice through collaborative instructional design, psychosocial issues of faculty teaching with technology, inclusive design practices, and the lives and practice of instructional designers. Dr. Campbell serves in various roles in numerous professional and academic associations, and is currently the co-lead of the Learning Design Working Group, which is developing eLearning specifications through IMS Global Learning Consortium.
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