Driving Traffic and Customer Activity Through Affiliate Marketing

Driving Traffic and Customer Activity Through Affiliate Marketing

Part of the Research Essentials Collection
Surabhi Singh
Indexed In: SCOPUS
Release Date: June, 2017|Copyright: © 2018 |Pages: 233
DOI: 10.4018/978-1-5225-2656-8
ISBN13: 9781522526568|ISBN10: 1522526560|EISBN13: 9781522526575
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Description & Coverage
Description:

Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic.

Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Business Development
  • Content Marketing
  • Customer Satisfaction
  • Global Marketing
  • Networking
  • Program Management
  • Success Factors
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Editor/Author Biographies
Surabhi Singh is a spirited academician with a flair of entrepreneurial spirit and a persistent passion for continuous learning to upgrade her teaching and research with Ph.D. (Thesis Submitted) from AMU, PGDBA-Mktg., MCA and M COM and passion for innovative learning. She has created a niche for herself in Education Industry. With a rich experience of more than 16 years in academics, research, teaching, training & consultancy, she has been contributing immensely in Jaipuria School of Business as Associate Professor-Marketing and Data Analytics. Keeping her journey to contribute in the areas of Research and Consultancy, she is contributing globally in the field of academics as Editorial Board Member of Journal of Management-Value and Ethics, India; Journal of Advanced Research in Operational and Marketing Management, India; Academy of Business and Retail Management, UK; International Journal of Transformation in Operational & Marketing Management (IJTOMM), India and SIU Journal of Management, Thailand. With more than 15 FDPs/MDPs/Workshops conducted and Research and Consultancy assignments of reputed companies, she has to her credit more than 40 paper publications in refereed International/National Journals, 17 articles published in blogs and has edited 5 National and 1 International Edited books with publishers like Bharti Publications, IGI Global and IMS Publishing House. Being an ardent researcher, she has presented research papers at IIMs, AIMA, Premier B Schools, India, Thailand, Dubai, & is associated with ICMIS, Bangkok in Program Review Committee since 2014, associated with AIMS-14, in Program Review Committee since 2016, and ICBTM, Dubai in Program Review Committee since January 2017. She was the recipient of IMS Noida’s Award of ‘A Grade Faculty’ in 2013 and received Second Best Case Award from UK Journal for case writing in 2014. She won Second Best Paper Award in National Conference at one of the premier Business School in 2011. She has received Women Achiever-2017’ for achieving excellence in Marketing Education on April 29, 2017 in Indian Women Convention-2017.
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