Business Applications and Computational Intelligence gives the theory behind data mining and intelligence and follows it with practical applications and examples. It is a leader in the field.
– Ed Forrest, Professor in Business Administration, University of Alaska, Anchorage, USA
At last, a book that explains early on what the technique is about and then shows how to use it. Thanks to Kevin Voges and Nigel Pope.
– Kelly Page, Senior Lecturer, Cardiff Business School, University of Cardiff, UK
Business Applications and Computational Intelligence is a gem of a book. It takes the reader firmly along the road of data intelligence and shows her how it can be used. A wonderful achievement.
– Barbara Lyons, Professor in Marketing, Morehead State University, Kentucky, USA
An up-to-date and wide ranging survey of AI/CI applications and techniques in business. As well as the numerous specific application areas described I am sure this book will inspire the use of these methods in other areas of business.
– Don McNickle, Associate Professor of Management Science, Department of Management, University of Canterbury, New Zealand
Really a good book that gives the reader precise information on computational intelligence applications in the fields of marketing, finance, production, operations and managerial decision-making. The breadth of artificial intelligence explored in the book in the context of industry and business is commendable. It covers an amazing amount of information on artificial intelligence and those who are interested in the topic should get their hands on this book.
– K. Asoka Gunaratne, Senior Lecturer, Unitec, New Zealand
A superb text, that provides an important link between computational intelligence research and its practical application. This book provides a wide-ranging compilation of the international literature on CI. A must-read for academics and practitioners involved in marketing or management.
– Herb de Vries, Senior Lecturer, School of Business, Christchurch College of Education, New Zealand