International contributors in industrial design, media psychology, communication, video game studies, and training explore issues related to the effectiveness and measurement of persuasive games, which are video games that use content and techniques to change players’ values and actions, such as Football Manager, SFO, Agents Against Power Waste, Food Force, and America’s Army. The book’s 13 chapters deal with areas including persuasive games and social identity formation, games for civil servants, game-based learning to promote positive health behaviors in young people, a persuasive game to stimulate walking behavior of older people in low SES neighborhoods, and a persuasive urban game to foster cross-cultural reflection. The book includes b&w screenshots and images.
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